Mission
Mission
Mission
Mission
Redesign the CMF of the shower room that transforms the basic hygiene process into a more immersive experience.
Redesign the CMF of the shower room that transforms the basic hygiene process into a more immersive experience.
Redesign the CMF of the shower room that transforms the basic hygiene process into a more immersive experience.
Redesign the CMF of the shower room that transforms the basic hygiene process into a more immersive experience.
Duration
Duration
Duration
Duration
8 Weeks / Individual Project
8 Weeks / Individual Project
8 Weeks / Individual Project
8 Weeks / Individual Project
Skills
Skills
Skills
Skills
Trend Research / CMF Strategy / CMF Design / AI-assisted Material Rendering
Trend Research / CMF Strategy / CMF Design / AI-assisted Material Rendering
Trend Research / CMF Strategy / CMF Design / AI-assisted Material Rendering
Trend Research / CMF Strategy / CMF Design / AI-assisted Material Rendering
From Hygiene to Holistic Well-Being
The shower experience has evolved beyond basic hygiene and functionality into a multi-sensory, emotionally engaging space that enhances daily well-being. The global smart bathroom market is expected to grow at a CAGR of 10.2% from 2024 to 2030 (Statista, 2024).
From Hygiene
to Holistic Well-Being
The shower experience has evolved beyond basic hygiene and functionality into a multi-sensory, emotionally engaging space that enhances daily well-being. The global smart bathroom market is expected to grow at a CAGR of 10.2% from 2024 to 2030 (Statista, 2024).
Rotate the screen to read.
Intelligent Future
< Macro> <Emergent>
Intelligent Future
< Macro> <Emergent>
Economy Downwards
< Macro> <Mass Dissemination>
Economy Downwards
< Macro> <Mass Dissemination>
Hyper Personalization
<Meso> <Exposure>
Hyper Personalization
<Meso> <Exposure>
Wellness Matters
< Meso> <Exposure>
Wellness Matters
< Meso> <Exposure>
Muti - Sensory Space
<Micro> <Rise>
Muti - Sensory Space
<Micro> <Rise>
Nature Spa
< Micro> <Exposure>
Nature Spa
< Micro> <Exposure>
Rotate the screen to read.
Emotional Navigator
Olivia Chen, 25
A fast-paced urban professional navigating high-stress work environments, Olivia seeks sensory-driven escapes to rebalance her mental state.
Emotional Navigator
Olivia Chen, 25
Stillness Seeker
Serena Vaughn, 30
A fast-paced, high-performance lifestyle. As a frequent traveler, she longs for deep, tactile and emotional connections with nature, but urban life rarely allows for such experiences.
Stillness Seeker
Serena Vaughn, 30
Design Direction 1
SOMA SANCTUARY
Industry
Region
Cons
Tier
Execution
Wellbeing Service
Wellbeing Service
U.S.
U.S.
Gen Z
Gen Z
Premium
Premium
CMF & Tech
CMF & Tech
Design Direction 1
SOMA SANCTUARY
Industry
Region
Cons
Tier
Execution
Wellbeing
Service
U.S.
Gen Z
Premium
CMF & Tech
Soma Sanctuary is an immersive, emotionally driven shower experience designed for public wellness and spa environments. Rather than treating the shower as a purely functional hygiene space, the project reframes it as a sensorial retreat—a place for emotional release, mental decompression, and temporary withdrawal from external stimuli.
Soma Sanctuary is an immersive, emotionally driven shower experience designed for public wellness and spa environments. Rather than treating the shower as a purely functional hygiene space, the project reframes it as a sensorial retreat—a place for emotional release, mental decompression, and temporary withdrawal from external stimuli.
Soma Sanctuary is an immersive, emotionally driven shower experience designed for public wellness and spa environments. Rather than treating the shower as a purely functional hygiene space, the project reframes it as a sensorial retreat—a place for emotional release, mental decompression, and temporary withdrawal from external stimuli.
/ Emotional
/ Soft
/ Wrapped
/ Emotional
/ Soft
/ Wrapped
/ Emotional
/ Soft
/ Wrapped
/ Emotional
/ Soft
/ Wrapped
NO.
NO.
NO.
COLOR
COLOR
COLOR
MATERIAL
MATERIAL
MATERIAL
FINISH
FINISH
FINISH
1
1
1
Glacier Blue
Glacier Blue
Glacier Blue
Translucent LED panel
Translucent LED panel
Translucent LED panel
2
2
2
Lake Blue
Lake Blue
Lake Blue
Polycarbonate
Polycarbonate
Polycarbonate
Matte
Matte
Matte
3
3
3
Ivory White
Ivory White
Ivory White
Felted fabric
Felted fabric
Felted fabric
Matte, soft-touch
Matte, soft-touch
Matte, soft-touch
4
4
4
Fluorescent Blue
Fluorescent Blue
Fluorescent Blue
Fluorescent coating
Fluorescent coating
Fluorescent coating
Glossy
Glossy
Glossy
5
5
5
Neon Pink
Neon Pink
Neon Pink
LED strip
LED strip
LED strip
6
6
6
Violet, Blue, Pink
Violet, Blue, Pink
Violet, Blue, Pink
ABS, Metallic coating
ABS, Metallic coating
ABS, Metallic coating
Satin
Satin
Satin
7
7
7
Ivory White
Ivory White
Ivory White
ABS
ABS
ABS
Matte, soft-touch
Matte, soft-touch
Matte, soft-touch
8
8
8
White
White
White
PU memory foam
PU memory foam
PU memory foam
Matte, powdery
Matte, powdery
Matte, powdery
9
9
9
Coral Pink
Coral Pink
Coral Pink
Parametric woven textile
Parametric woven textile
Parametric woven textile
Raised tactile
Raised tactile
Raised tactile
Rotate the screen to read.
Color and light play a central role in shaping the experience. Drawing inspiration from chromotherapy and optical color studies, soft gradients of diffused light are used to subtly influence emotional states
Color and light play a central role in shaping the experience. Drawing inspiration from chromotherapy and optical color studies, soft gradients of diffused light are used to subtly influence emotional states
Color and light play a central role in shaping the experience. Drawing inspiration from chromotherapy and optical color studies, soft gradients of diffused light are used to subtly influence emotional states
The shower space design centers around a capsule-like shower enclosure, inspired by notions of hibernation, protection, and being held. The enveloping form creates a sense of separation from the surrounding environment.
The shower space design centers around a capsule-like shower enclosure, inspired by notions of hibernation, protection, and being held. The enveloping form creates a sense of separation from the surrounding environment.
The shower space design centers around a capsule-like shower enclosure, inspired by notions of hibernation, protection, and being held. The enveloping form creates a sense of separation from the surrounding environment.
Soma Sanctuary is a soft space for emotional rest.
Soma Sanctuary is a soft space for emotional rest.
Soma Sanctuary is a soft space for emotional rest.
Design Direction 2
Design Direction 2
NATRUAL RETREAT
NATRUAL RETREAT
Industry
Industry
Region
Region
Cons
Cons
Tier
Tier
Execution
Execution
Interior
Interior
Interior
Global
Global
Global
Gen Z
Gen Z
Gen Z
Luxury
Luxury
Luxury
CMF
CMF
CMF
Natural Retreat reimagines the showering space as an experience that compresses the sensorial essence of nature into a 15-minute daily ritual. The design emphasizes material authenticity, spatial sequencing, and physical sensation to evoke a grounded, calming state.
Natural Retreat reimagines the showering space as an experience that compresses the sensorial essence of nature into a 15-minute daily ritual. The design emphasizes material authenticity, spatial sequencing, and physical sensation to evoke a grounded, calming state.
/ Cold
/ Calm
/ Refresh
/ Cold
/ Calm
/ Refresh
/ Cold
/ Calm
/ Refresh
/ Cold
/ Calm
/ Refresh
NO.
NO.
NO.
COLOR
COLOR
COLOR
MATERIAL
MATERIAL
MATERIAL
FINISH
FINISH
FINISH
1
1
1
Dark Grey
Dark Grey
Dark Grey
Steel
Steel
Steel
Stone texture
Stone texture
2
2
2
Charcoal
Charcoal
Charcoal
Lava tiles
Lava tiles
Lava tiles
Interwoven, porous
Interwoven, porous
Interwoven, porous
3
3
3
Silver, Black
Silver, Black
Silver, Black
Decorative glass
Decorative glass
Decorative glass
Wood pattern, glossy
Wood pattern, glossy
Wood pattern, glossy
4
4
4
Black
Black
Black
Decorative glass
Decorative glass
Decorative glass
Wood pattern, glossy
Wood pattern, glossy
Wood pattern, glossy
5
5
5
Transparent
Transparent
Transparent
Textured glass
Textured glass
Textured glass
Bamboo texture, glossy
Bamboo texture, glossy
6
6
6
Black
Black
Black
Natural pebbles
Natural pebbles
Natural pebbles
Matte
7
7
7
Metallic Silver
Metallic Silver
Metallic Silver
Stainless steel
Stainless steel
Stainless steel
Matte
Matte
Matte
8
8
8
Black, Transparent
Black, Transparent
Black, Transparent
Tinted glass
Tinted glass
Tinted glass
Glossy
Glossy
Glossy
9
9
9
Moss Green
Moss Green
Moss Green
Tinted glass
Tinted glass
Tinted glass
Matte
Matte
Matte
10
10
Natural Green
Natural Green
Natural Green
Real plants, Frosted glass
Real plants, Frosted glass
Real plants, Frosted glass
Matte
Matte
Matte
Surfaces draw inspiration from organic patterns. Cool material temperatures are intentionally introduced to create a sense of calm, offering a refreshing counterbalance to the mental pressure of urban life.
Surfaces draw inspiration from organic patterns. Cool material temperatures are intentionally introduced to create a sense of calm, offering a refreshing counterbalance to the mental pressure of urban life.
Rotate the screen to read.
The spatial composition guides users through a layered experience reminiscent of a mountain rainforest. Overhead suggests a forest canopy, while vertically striped glass panels reference tree trunks. The drainage system beneath is designed to evoke a mountain stream.
The spatial composition guides users through a layered experience reminiscent of a mountain rainforest. Overhead suggests a forest canopy, while vertically striped glass panels reference tree trunks. The drainage system beneath is designed to evoke a mountain stream.
Natural Retreat is a moment of reconnection — to mentally step into the nature without leaving your room.
Natural Retreat is a moment of reconnection — to mentally step into the nature without leaving your room.
AI Design Direction
AI Design Direction
EPHEMERAL BREATH
EPHEMERAL BREATH
Industry
Industry
Region
Region
Cons
Cons
Tier
Tier
Execution
Execution
Interior
Interior
Interior
Global
Global
Global
Gen Z
Gen Z
Gen Z
Luxury
Luxury
Luxury
Material
Material
Material
Ephemeral Breath explores how emerging material technologies can redefine the bathroom wall as a breathable, responsive architectural skin. Leveraging the generative AI tools, the material language emphasizes softness and impermanence was explored.
Ephemeral Breath explores how emerging material technologies can redefine the bathroom wall as a breathable, responsive architectural skin. Leveraging the generative AI tools, the material language emphasizes softness and impermanence was explored.
Taoist
Taoist
Root System
Root
System
Root
System
Responsive Tech
Responsive Tech
Responsive
Tech
Material Ecology
Material Ecology
Material
Ecology
Taoist
Root System
Responsive Tech
Material Ecology
Images generated using Midjourney to explore macro-scale, moisture-responsive material surfaces, focusing on porous microstructures, soft greyscale palettes, and tactile realism under diffused natural light.
Images generated using Midjourney to explore macro-scale, moisture-responsive material surfaces, focusing on porous microstructures, soft greyscale palettes, and tactile realism under diffused natural light.
NO.
NO.
NO.
COLOR
COLOR
COLOR
MATERIAL
MATERIAL
MATERIAL
FINISH
FINISH
FINISH
1
1
1
Dark Grey
Dark Grey
Dark Grey
Bio-composite
Bio-composite
Bio-composite
Matte, Tiny porous, Hydrophobic film
Matte, Tiny porous, Hydrophobic film
Design is the act of
Design is the act of